Website content you will want to have
Thank you for considering OURFINGERTIPS to help you with your website and marketing. When we meet, we will show you your options and send you a quote and next steps – we look forward to working with you on this important project!
Before we begin building your website, we need your content. As an option, we will research and copy write your content for a complete website to make the most of your Marketing Strategy & Action Plan … otherwise, please send us your content (text and images) by email or let us know if you want us to provide a share folder … and let us know if you need any help with this.
Here is a quick overview about what website content you will want to have when making your new website public. Depending on how your project was quoted, you can provide at least 10 pages/posts of content (text and images) – each page/post should have 600+ words and 1 image to rank well in search results.
Images: when it comes to providing images, professional photos go a long way. If you are having difficulty finding or buying pictures, we can provide them for you. After your website design has been approved, we will provide specific image dimensions and recommendations, for example, our WordPress theme “featured images” should be 825 pixels wide or smaller when the sidebar is enabled – all images on the website should be file type jpg and 72 pixels per inch and landscape is better than square or portrait. You can likely upload images and media to your website yourself – be aware that these files should be as small as possible (optimized) before uploading to both (1) allow your pages to load as quickly as possible, and (2) save space and money – if you use more than your permitted bandwidth or space additional fees will apply.
Text: when it comes to providing and writing your own text, consider the following pages/posts to get you started and notice links below with more info, advise, and inspiration. Don’t worry about your home page or additional landing pages, as we’ll build these for you based on what content you provide and what we decided based on your Marketing Strategy & Action Plan.
- About Us – most important page(s), give your visitors ‘a warm fuzzy feeling’ so they like you and want to work with you and buy your products and subscribe to your solutions
- Why You
- The Company / History
- The Staff / The Team
- Accreditations, Degrees, Partners
- Customer Testimonials
- Products & Services – list your products & services and provide an intro paragraph for each, then later we can build out more pages with details
- (we will provide suggestions here when we know more about your business)
- Compare Top 3
- MORE
- FAQ – answer frequently asked questions (what to expect)
- Blog / What’s New
- Stories showing how products & services are helping people
- Customer Success Stories
- Specials & Sales
- Insider Info / Product Updates
- In The News
- Shop – list each product & service until we add ecommerce with the ability to order and pay / subscribe online.
- Terms of Service – not required until activating ecommerce / selling online
- Privacy Policy – we will provide a standard page.
More info, see:
- How to Create the Perfect About Page
https://neilpatel.com/blog/how-to-write-the-perfect-about-page-that-drives-leads/ - 12 tips to write an “About Us” page that builds trust (and turns visitors into buyers)
https://copyhackers.com/2022/08/how-to-write-about-us-page/ - 14 Tips for Writing Awesome Website Content
https://www.semrush.com/blog/14-tips-for-writing-awesome-website-content/