Our Proven Checklist for Marketing Success
Here is our proven checklist for marketing success!
Contact Us or Order Now and have a dedicated manager do all the following and more for your business:
| A) | Assess current website, marketing investments, and resources: | |
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1.
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Create your Marketing Strategy & Action Plan with a set budget and reasonable expectations for return on investment and timelines. |
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2.
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Look at options for making the most of resources to get the best possible return on marketing investments. |
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3.
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Look at options for branding, color scheme, logos, fonts, tag lines. |
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4.
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Look at options for marketing, calls to action, incentives. |
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5.
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Look at options for improving content, text, pictures, videos. |
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6.
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Look at options for developing and maintaining the website. |
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7.
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Commit to your Marketing Strategy & Action Plan. |
B) |
Update existing website or develop new website to work with marketing efforts to get more leads and orders from customers: |
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1.
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Develop test website and verify all content and links are perfect before making it available for the public. |
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2.
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Select the perfect domain name and find a registrar with full DNS (Domain Name Services) control and add security to protect it from abuse. |
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3.
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Select professional class email and business platform, recommend Microsoft 365 or Google Workspace. |
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4.
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Select and setup appropriate website management & hosting solution that is fast, reliable, affordable, and well supported. |
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5.
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Install encryption security where required, select either EV or Standard SSL (Secure Socket Layer). |
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6.
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Setup content so it is SEO (Search Engine Optimized). |
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7.
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Setup pages so they are SEF (Search Engine Friendly). |
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8.
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Setup, test, and verify website security and performance to make sure it is optimized and meets industry specifications. |
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Test all links in most popular browsers and devices. |
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10.
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Verify all content is unique and not duplicated anywhere on the internet. |
C) |
Make upgraded or new website public for all the world to see: |
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1.
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Setup sitemap and submit to search engines. |
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2.
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Install Analytics and setup custom reports and monthly emails. |
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3.
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Setup and verify business listings starting with Google Business Profile Management and Bing Places for Business. |
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4.
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Test contact forms, ordering, eCommerce, and all other custom functionality. |
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5.
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Review website often to make sure all parts are updated and working. |
D) |
Setup and implement Marketing Campaigns: |
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Begin first most effective marketing using Email Campaigns to customers and those who subscribe to your newsletters. |
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Begin second most effective marketing using Google Search Ads with PPC (Pay Per Click) advertising. |
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3.
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Install and test goals and conversion tracking codes then closely monitor ad spend and results. |
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Setup website monitoring and alerts so we know right away when your website is down. |
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Begin third most effective marketing by investing in SEO (Search Engine Optimization) work to improve organic ranking in search results. |
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Add 600+ words unique content to your website often and share to social media and include in your newsletters. |
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7.
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Setup Direct Mail Marketing to promote your brand, services, and products with printed mail outs to your prospective customers – yes we mean “snail-mail”. |
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Setup Social Media Marketing and install share buttons and social media accounts starting with Facebook, Instagram, LinkedIn, and YouTube. |
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Look at implementing less effective marketing approaches such as paid display, radio, TV, trade shows, magazines, flyers, newspapers, networking, cold calling, going door-to-door, signs, … |
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10.
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Review marketing efforts often and adjust to maximize return on investments. |
There you have it – our proven checklist for marketing success. We use this list for every client!
Contact Us or Order Now and have a dedicated manager do all the above and more for your business!
